Anchor University Journal of Humanities Management and Social Sciences <p><em>A Publication of the Faculties of Humanities, Management and Social Sciences, Anchor University Lagos</em></p> <p><em><strong>Editor-in-Chief: Prof. F. Adesola</strong></em></p> <p><em><strong>Managing Editor: Dr. T.A. Ayoola</strong></em></p> en-US Anchor University Journal of Humanities Management and Social Sciences Ideological Reality in Advertising <p>Human social affairs are important elements to advertising, propelling advertisers to lure consumers into phenomena in the social system. Thus, the study examined the applications of the social events to captivate consumers as propagated in the advertisements of <em>Star</em><em>®</em><em>, Heineken</em><em>®</em><em>, Maltina</em><em>® </em><em>and</em><br><em>Amstel Malta</em><em>®</em><em>. </em>The authors selected four advertisements of these products as explanatory paradigms for the consistent advertising behavioral ideology. The mood system of English is predicated on the textual analysis, whereas Piercean semiotics offered explanations to the existing relationships between the texts and images. Structurally, advertisers utilized residue to campaign their persuasive thoughts. The study revealed Star as a burden bearer, sharer, and a consolidator of human strengths; while Heineken motivated consumers through exaltation by association. There is an artificial distribution of joy exercised to all lovers of <em>Maltina</em>. Consequently, <em>Maltina </em>encouraged generosity in all its spheres among the people. In addition, Amstel Malta presented itself as a provider of both physical and spiritual wellbeing of consumers. The study concluded that advertisements do not only tap viable resources from human social systems, but also reminded people of their cultural values and virtues.</p> Taofeek O. Dalamu Alfred Fatuase Copyright (c) 2021 2021-12-20 2021-12-20 1 1 The Mimicked Other in Toni Morrison’s Sula and The Bluest Eye <p>Critics of postcolonial studies have argued that African American texts are notsuitable texts of postcolonial literature. They contend that because of their long history of slavery which slowly transcends to racial disparity which currently holds sway in the United State of America, literary texts from this region are not fit for postcolonial analysis. However, the American Pan Africanist, W. E. B. Dubois, theorised that the identity politics of the post-slavery era in America has been largely influential on a great but many postcolonial theorists around the world. He went on to state that the end of slavery is to be celebrated, but an equal level of gravity is needed to<br>attend to the permanence of the racialised world. Toni Morrison may have heeded Dubois’ advice as she wrote most of her stories, depicting the evils of slavery as well as the after effects of slavery. The themes of racial disparities, subjugation of black women by white and black men, the oppressive categorisation of African American women, are issues mostly featured in her<br>novels. With this knowledge as the foreground to this study, this paper examines Morrison’s Sula and The BluestEye via the postcolonial concept of mimicry. By the end of this analysis, the study discusses the characters in both texts as poor mimic entities. These characters could not have<br>established definite identities because they see themselves in the “Other”, hence the eventual fragmentation of their consciousness.</p> Linda J. Mustapha Copyright (c) 2021 2021-12-20 2021-12-20 1 1 An Exploration of Music Therapy in the Bible <p>Music affects the brain in the way that scientists are suggesting, or is it hearsay? The notion of collaboration between music therapists and the clergy becomes more pertinent. The paper is a preliminary approach to the exploration of music therapy and biblical principles on healing. It presents a model, using psychotheology as a premise of the study, while it uses Prayer - a concept compatible with both fields - to integrate music therapy and theology. Findings reveal that there is much to gained from such an approach, including potentially improved therapeutic outcomes with prayers in recent times, while relying on biblical foundation of music healing, the researcher also reveals that the healing exercises between the therapist and clergy are significant contributions to the overall therapeutic potency of music. The paper recommends that collaboration with the clergy is a prerequisite for improved spiritual health care, which is required of both professions in their work as members of the holistic health care team. It recommends that further study be made of this relationship in general and of the model of 'compatability' as it applies to the integration of music therapy and biblical principles for healing in particular.</p> Michael A. Bakare Oludele S. Babalola Copyright (c) 2021 2021-12-20 2021-12-20 1 1 Historical Assessment of Chief Michael Adekunle Ajasin As Educationist, Policy Maker and Administrator <p>Chief Michael Adekunle Ajasin was a Nigerian educationist, community leader; politician and statesman whose ramified influence had helped shape the course of Nigerian history. This paper examines his role in the educational advancement of his people and nation. The paper adopts the narrative and analytical methods of historical research. Data collection was done through oral interviews, private papers and secondary sources. While the paper noted the remarkable role of Ajasin as a teacher, educational policy maker and administrator, it also highlighted his landmark achievements and assessed the impact of same on Nigeria’s socioeconomic and political progress. It argued that Ajasin as a politician used his political platform to promote the cause of education for the overall benefit of Nigerians. Finally, it concluded that Ajasin was committed to quality education not only for Owo, Ondo State, and the Western region’s indigenes, but Nigerians as a whole, thus leaving behind an enduring legacy in education for generations yet unborn.</p> Ezekiel O. Adeoti Copyright (c) 2021 2021-12-20 2021-12-20 1 1 Communication, Mass Media and Social Responsibility: A Trinitarian Relationship <p>Communication is central to all forms of human endeavour and as such, its role in the society is indispensable. For the media to fully achieve its functions there is the need for accountability and social responsibility to the society and the audience in particular. This paper examines the basic issues in communication media and social responsibility. It is a descriptive research in which data and information were gathered from secondary sources like books and documents. It was found out that no human endeavour can succeed without communication. The paper also revealed that the mass media are in a fiduciary relationship with the society. It is therefore recommended that mass media operator should be professionally conscious in order to meet audience expectations from the media. Again, the mass media operators should make the media show accountability and responsibility through fair, accurate and objective reportage.</p> Nsikan Senam Copyright (c) 2021 2021-12-20 2021-12-20 1 1 Household Cooking Energy Use in Nigeria <p>The relevance of energy in households’ cooking activities cannot be over-emphasised in the wellbeing of household members. And its use is being influenced by socio-economic and cultural<br>factors. With high level of education of the Nigeria populace in Africa, yet the country has the<br>highest number of persons who do not access clean-modern cooking energy (like electricity and<br>liquefied petroleum gas), as an average of its populace still rely on biomass sources of energy for<br>cooking, which culminates into deforestation, soil erosion, and desertification. Against this<br>backdrop, this study was carried out to examine the socio-economic and cultural factors<br>influencing households’ cooking energy use in Nigeria; specifically in Ado Ekiti Local<br>Government Area of Ekiti State. In order to achieve the objective of this study, a semi-structured<br>questionnaire was used for data collection. The data collected were analysed using the<br>Multinomial Logistic and Marginal Effects Regression Models with Maximum Likelihood<br>Estimation Technique. The study reveals that thedeterminants of households’ cooking energy<br>choice were found to be the size of household, household heads’ average income, accessibility of<br>clean energy, availability of clean energy and traditions/cultural belief and taste preferences. Also<br>the electricity utilised for cooking is at less than 1% in the study area. The findings also reveal<br>that a mix of clean and polluting cooking energy is being utilised by households when their<br>economic status advances. Hence, the study recommends that grassroots government should<br>ensure that households have adequate access to clean cooking energy sources that are<br>environmentally friendly by encouraging installations of gas stations closer to users’ doorsteps in<br>the study areas.Also, the private sector should create promotional incentives for households to<br>encourage them for more patronage which will reduce the utilization of polluting cooking energy<br>among households in Nigeria.<br><br></p> Tolulope E. Obele Copyright (c) 2021 2021-12-20 2021-12-20 1 1